The term AI still holds a lot of negative connotations. People see the letters “AI” associated with anything, and it instantly inspires a feeling of soullessness and despair. And while there are undoubtedly bad actors in AI tools, AI's best uses work in tandem with humans to produce a better result.
So, regarding AI in content marketing, it does not mean that our tech overlords are beginning to steal all content writing and marketing jobs. On the contrary, AI marketing tools help simplify the content creation and management process for the humans involved.
If you’re still hesitant or unsure of the scope of AI in content marketing, here are some benefits you should consider.
AI can be a friend, not a foe
Many controversies exist in the news today regarding AI and how damaging it can be to workers and society. It’s true that AI can be used for more nefarious purposes and have negative implications, but this is all in the user's control, not the solutions themselves. Regarding content marketing, AI is already helping many human writers and marketers improve their work, not replace it. As these tools develop, we may continue to see even more helpful progress and cooperation by using AI to empower workers. The AI doomsday scenario may be yet avoided.
